Why You Need Video Marketing YOGI'S FITNESS - A SMALL BUSINESS CASE STUDY "In 2022, audiences spend an average of 19 hours per week watching videos online." State of Video Marketing Survey 2022 VIDEO USAGE OVER TIME 2016 - 2017 - 2018 - 2019 - 2020 - 2021 - 2021 - 86% OF BUSINESSES USE VIDEO AS A MARKETING TOOL. Video is an essential part of any business that wants to raise brand awareness, convert leads, and increase revenue. Many who aren't yet using video marketing think it's too difficult, or too expensive. Before opting out, consider the potential benefits of what video marketing can bring you. Yes, it may [...]
Alex discusses traveling internationally and remote camping to fly drones for professional mountain bike athletes on the worlds largest granite slabs.
Red Bull Rampage: Behind The Lens "It's is the biggest, gnarliest freeride mountain bike competition each year" In my mind, Red Bull Rampage is essentially the Olympics of the freeride mountain bike world. Red Bull's invite-only mountain bike event has been going on each year (minus covid) since 2001. Held in Virgin, UT it's home to some of the steepest, most high-consequence terrain any competition has to offer. But what sets it aside from other competions that many people don't realize is that not only are these guys' riding the most insane lines, they're also digging them! One of the most unique factors about Rampage is each rider getting to choose his line within [...]
"Hyper-targeted advertising is a marketing strategy that delivers extremely customized messages to a specific, targeted demographic. " As a senior member of the GoPro Studio team; on the advertising side; one of my ongoing tasks was curating HyperTarget Ads. I would create anywhere from six to twelve new ads every quarter that would be served to a very specific demographic on instagram. Since social media has collected massive amounts of data on it's users, it is now possible to create a video, and show it to someone who (for example): A) Already owns a GoPro camera B) Is interested in Photography C) Is 24 years old D) Lives in Oregon E) .. You get the [...]
How to go about creating an in-store display POP video to market your brand and products.
Creating a new video reel is a daunting task. Check out some of the elements involved.
Leading the charge on a campaign initiative for GoPro is not easy, but this one was such an honor to tell the uprising of a company that has forever changed the way we capture and view content.
The story of the most grueling and physically demanding production I have ever been on.
Being among the first to launch a 360 consumer camera requires immense technical problem solving skills to develop a workflow standard for both 360 and OverCapture video.
This powerful documentary explores the unexpected bond between a man and a 'blood thirsty monster'.